You’ve seen them. Gorgeous websites with stunning animations, perfect typography, and zero results. Traffic comes in, looks around, and leaves. No calls. No form submissions. No sales. A pretty website without conversion strategy is just an expensive digital brochure that nobody reads.
You’ve seen them. Gorgeous websites with stunning animations, perfect typography, and zero results. Traffic comes in, looks around, and leaves. No calls. No form submissions. No sales. A pretty website without conversion strategy is just an expensive digital brochure that nobody reads.
I’m Jason. I design websites where every pixel has a purpose. Responsive layouts work flawlessly from a 27-inch monitor down to a five-year-old iPhone. Animations guide the eye toward your call to action, not away from it. Accessibility is built in from day one, because 26% of American adults have a disability. Excluding them is bad ethics and bad business at the same time.
Most designers never ask the one question that matters. What does this website need to do? Not what it should look like. What it should accomplish. Every design decision flows from that answer. Color choices affect trust perception. Typography affects reading comprehension and time on page. Layout shapes the user’s eye path, and that path needs to end at your conversion point.
Figma handles design and prototyping. The real work happens in the browser. I build with modern CSS (Grid, Flexbox, custom properties), React component libraries, and GSAP for animation. That’s the same animation framework Apple, Nike, and Google rely on. The result looks custom and premium because it is custom and premium.
And unlike most designers, I write the production code myself. There’s no handoff gap between “the design” and “the build.” What I design is exactly what gets built. Pixel-for-pixel, interaction-for-interaction. That eliminates the most common source of quality loss in web projects.
Strong design starts long before any design tool opens. First I need to understand your brand, your audience, and your goals. I review your existing materials, analyze your competitors, and interview you about what success looks like. No established brand guidelines? I’ll develop them, from color palette and typography scale to voice, tone, and visual language. This foundation prevents the “let’s try something different” redesign cycle that wastes time and money.
Structure comes before style. I map out every page’s content hierarchy and user flow in low-fidelity wireframes. This is where we nail what goes where, what the user sees first, and how they navigate from landing to conversion. We iterate before adding any visual design, because rearranging boxes is cheap. Rearranging finished designs is expensive.
Once structure is approved, the look comes to life. I create high-fidelity designs in Figma with interactive prototypes you can click through on your phone or desktop. You see exactly how the site will look and feel before a single line of code is written. That includes animations, hover states, and responsive behavior. Revisions happen here, where they’re fast and free.
Now the design becomes a real site. I build it using React, Next.js, and modern CSS with GSAP animation. Every component is responsive and accessible (WCAG 2.1 AA compliant). Every component is optimized for Core Web Vitals, Google’s page experience metrics that directly affect search rankings. I test across Chrome, Safari, Firefox, and Edge on both desktop and mobile.
Launch day is earned, not rushed. Before going live, I run a comprehensive QA pass. That covers cross-browser testing, an accessibility audit (screen reader testing, keyboard navigation, color contrast), performance benchmarking against 90+ Lighthouse scores, and content review. After launch I monitor Core Web Vitals for 30 days. Real-world conditions catch problems that lab testing misses.
One is how it looks, feels, and guides the user. The other is how it functions, performs, and connects to your business systems. Most agencies split these into separate roles, which creates handoff friction and quality gaps. I do both. The design vision and technical execution stay perfectly aligned. You get one point of contact, faster delivery, and a better end product.
Plan on 4-8 weeks from kickoff to launch. Simple sites (5-10 pages, light interactivity) land closer to 4 weeks. Complex sites with custom animation, e-commerce, or integrations take 6-8 weeks. The biggest variable is feedback speed. I deliver quickly, and projects move fastest when you review promptly.
Absolutely. Incremental redesigns are often the smart move. I update the visual layer and interaction design while preserving the existing content, URL structure, and SEO authority. This approach is faster, cheaper, and less risky than a ground-up rebuild. We start with the highest-impact pages (usually homepage, service pages, and contact) and expand from there.
A well-designed website works around the clock. It qualifies leads, answers questions, builds trust, and drives conversions while you sleep. If your current site isn’t doing that, it’s costing you money every single day. Let’s talk about what a strategic redesign could do for your business.
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